Privacy Policy

1. Introduction

TractorCompare ("we", "our", or "us") operates an independent agricultural machinery comparison and decision intelligence platform. We respect the privacy of agricultural producers, equipment dealers, fleet managers, and researchers who use our website. This Privacy Policy details how we handle user data and maintain transparency.

2. Information We Collect

We adhere to a strict principle of data minimization:

• Usage & Analytics Data: We collect non-personally identifiable diagnostic and telemetry data, including browser type, operating system, device characteristics, pages viewed (such as specific tractor matchups and spec sheets), time spent per page, and referring URLs. This helps us optimize performance and identify high-demand machine comparisons.
• Search & Comparison Inputs: When you select tractors in the Interactive Matchup Arena, submit acreage in the Machinery Sizing Advisor, or search for tractor models, these queries are processed locally in your session or queried anonymously against our database. We do not link machinery search queries to your physical farm address.
• Cookies & Local Storage: We use minimal functional cookies and browser local storage to preserve your comparison tray (tractors loaded into the Arena), theme preferences, and locale settings across browser tabs.

3. How We Use Information

The collected data is exclusively used to:

1. Maintain, operate, and enhance the responsiveness of the TractorCompare decision engine.
2. Monitor server performance, prevent programmatic scraping abuse, and maintain site availability.
3. Compute aggregate comparison interest trends (e.g., the most compared row-crop tractors) for editorial research.
4. Improve our Machinery Sizing Advisor algorithms and power-to-weight calculation formulas.

4. Third-Party Data Sharing & Non-Affiliation

• Zero Sale of Personal Data: We do not sell, rent, monetize, or trade your personal information or equipment search history to third-party advertisers, data brokers, or equipment dealerships.
• Service Providers: We utilize trusted technical infrastructure providers (such as Cloudflare for CDN routing, DDoS protection, and edge rendering) operating under strict data security standards.
• Legal Compliance: We may disclose information only if required by law, subpoena, or valid legal process to protect our rights, safety, or public welfare.

5. Cookies & Tracking Preferences

You can configure your browser to reject cookies or notify you when cookies are sent. Essential comparison functionality (such as viewing head-to-head comparison pages) remains fully operational without third-party tracking cookies enabled.

6. Data Security & Storage

We implement industry-standard transport layer security (TLS 1.3 / HTTPS encryption) for all data transferred between your browser and our edge servers. We do not store sensitive payment details or farm financial records on our public platform.

7. Updates to This Policy

We may update this Privacy Policy periodically to reflect new site features or regulatory requirements. Any modifications will be posted with an updated revision date at the top of this document.

8. Contact Information

If you have questions regarding this Privacy Policy or our data protection practices, please contact our data team at: privacy@tractorcompare.com